WHAT I DO
“John cuts through old thinking to help reshape your future in a positive way”
Sam Maynard, Executive Vice President, Raw TV
I offer transformational coaching for senior leaders who have hit a plateau they can't see past.
These are intelligent, successful people—directors, executives, founders—who know they're capable of more strategic impact but can't identify what's holding them back. The plateau is visible. The barriers are invisible: limiting beliefs, outdated narratives, blind spots that only become clear when someone helps you see them.
My approach is direct, creative, and intellectually rigorous. I challenge thinking, ask uncomfortable questions, and use creative approaches (metaphor, embodiment, visualization) to surface what's hidden.
This isn't gentle support or prescriptive advice—it's provocative work that operates at the identity level, creating shifts in how you think, lead, and make decisions.
Clients report greater strategic clarity, increased confidence, and tangible outcomes: expanded responsibilities, stronger presence with senior stakeholders, better decision-making under pressure.
I work best with people who need to be stretched, not taught—senior leaders who value being challenged in a psychologically safe environment. This means:
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You're willing to look inward, not just outward for solutions
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You're ready to be uncomfortable in service of breakthrough
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You value challenge over comfort, depth over quick fixes
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You're intellectually curious and open to unconventional approaches
If this resonates, let's talk about what's possible.
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